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The Balancing Act of Luxury Industry Professionals
Aspiring to Luxury Leadership
“When everything goes right, a mobile is a piece of poetry that dances with the joy of life.” — Alexander Calder (1898–1976)
Working with Luxury
When I work with stakeholders in the luxury industry, regardless of the specific nature of our collaboration, I always try to keep in mind and embrace the inherent tensions that drive luxury. By doing so, I aim to help my clients recognize, embrace and capitalize on these tensions as consciously as possible within the framework of their professional responsibilities.
The luxury sector is filled with numerous paradoxes: exclusivity and accessibility, technological innovation and artisanal tradition, heritage and modernity, local identity (“Swiss Made”) and global presence, sustainability and ephemerality, and many more. These tensions constitute and define luxury. They contribute to the unique emotional aura of luxury brands and to their fascinating complexity.
Consulting in Luxury
To help my clients express their sensitivity, strengths, and skills when faced with the challenges they encounter, I strive to be both rational and emotional in my approach, both factual and symbolic in my interventions. My role as a…
